From Scoops to Sponsors: Top Tips for Creating Story-Driven Sponsorship

🍦 1. Why Ice Cream Month Makes Sponsorship Easier

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Ice cream is nostalgic, inclusive, and affordable — making it the perfect fundraising theme for schools, charities, and community groups. But more importantly, it gives local businesses a light-hearted, feel-good way to get involved with a cause that aligns with their values.

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What sponsors love about themed campaigns:

• Built-in public appeal and shareable visuals
• Community visibility without a hard sell
• Opportunities for in-person engagement (ice cream stalls, branded giveaways)

🍦 2. Create Sponsorship Packages That Fit the Theme

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Offer sponsorship tiers that tie directly into your campaign. Keep the names fun and ice cream-related:

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Example Sponsorship Tiers:

• Vanilla Tier – £150: logo on flyers + social mention
• Strawberry Swirl – £300: co-branded stall + promo in emails
• Chocolate Sundae Sponsor – £500+: headline logo, website feature, event speaking slot

🍦 Include extras like:

• Branded ice cream tubs or cones
• Sponsor “shoutouts” during the event
• Social media content featuring the sponsor’s team “raising hundreds and thousands”

🍦 3. Pitch Local Businesses with a Community Focus

• Ice cream parlours, bakeries, cafés
• Family-owned shops or garden centres
• Local corporate branches (banks, supermarkets, printers)

🍦 4. Offer Creative Exposure

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Sponsors want to be seen — but in a meaningful and topical way. Offer ways they can be integrated into the event or campaign that are fun and natural.

• “Sponsor a flavour” — create a limited-edition cone or sundae in their name
• Staff volunteer day (e.g. Team XYZ scooping at the park on Sat 20 July)
• Co-branded video or short thank-you reel for social

🍦 5. After the Event: Follow Up, Celebrate, and Retain

• Tag sponsors in your thank-you posts
• Send photos and a short impact report showing how their support helped
• Invite them to partner again for back-to-school, winter, or Thankful Tuesday events

Sponsors are more likely to return if they feel:

🦊 Appreciated
🦊 Visible
🦊 Part of something special

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We hope this fun article has inspired your creative thinking?

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‍Whether you’re planning a pop-up ice cream stall, a summer family day, or an online campaign with a sweet twist — National Ice Cream Month is the perfect excuse to start conversations, build partnerships, and raise funds for your mission.

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Need help creating branded event collateral for sponsors?

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👉 Get in touch with Design Fox Collective — we support Hampshire charities, non-profits and community groups with creative, cost-effective, and delightfully shareable digital campaigns.